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Reframing: Creativity for Innovation

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Publisher : THNK School of Creative Leadership - Karim Benammar, Ph.D.

Course Language : English

Reframing is an easy, four-step process that generates creative approaches for your own life and work. Reframing strongly held beliefs will help you to expose conventional wisdom that stands in the way of progress. By overturning these conventional wisdom's and gaining a novel perspective you will disarm skeptics and exploit the inability of others to think differently. Push the boundaries of innovation by completely flipping an idea and create new possibilities

Reframing will take you out of your mental comfort zone, enabling you to discover new perspectives and creative solutions. If you can make yourself chuckle during the process, then you’re on the right path. Anyone, anywhere can apply this technique without prior training.

The technique of reframing has been developed by Karim Benammar. The tool is extensively used at THNK School of Creative Leadership.

In order to help you with the steps, THNK has created an online tool called ReFrame that takes you through all the steps automatically, and mails you the outcome of your Reframe.

The methodology of Reframing is rooted in the theory of paradigms by Thomas Kuhn. The methodology and its background are explained in detail in the book “Reframing - The art of thinking differently”, available as an e-book on Amazon.