Publisher : Nicole Vasilescu
Course Language : English
Are you interested to unleash your and your team’s power to increase your capabilities and generate successful solutions in your environment? Do you want to do it in an innovative and practical way?
If the answer is YES, then Design Thinking approach is for you.
It can be applied to products, systems, customer/user experiences etc. The purpose of design, ultimately, is to improve the quality of life for people.
Human-centered innovation begins with developing an understanding of unmet or not articulated needs.
In this age of complexity and uncertainty with many unknowns, “ design thinking” has become the most distinctive way to achieve innovation and overcome the challenges at start-ups, large enterprises and non-profit organizations.
We need a new toolbox to solve nowadays’ issues that can be fitted to everyday changes around us, this is what Design Thinking gives us.
In this course, you will be learning a powerful complex problem solving framework known as Design Thinking and a new approach to Business Innovation based on insights and understanding of human needs.
Please notice: this is a short course and doesn't pretend to be a complete guide to design thinking! It aims instead to inspire you to become an explorer, to overcome the fear of jumping into the unknown, and finally to start that project that scares you - but that matters.
French Novelist and critic Marcel Proust said: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes”. See the world with these new eyes and use this increased awareness in the creation of innovative business solutions.
Design thinking is a designer’s approach that can also be applied by non-designers to meet needs and solve people’s business, social and everyday problems.
Use Design thinking if the below are top priorities for you:
1. Creating products, technologies, services and spaces that people love.
2. Overcoming complex business, technological and social problems with new ideas, processes and business models.
Design thinking teams apply design methods such as personas, empathy mapping, and prototyping. Like designers, they use diagrams and sketches instead of classical specification documents and spreadsheets.
Through this experience I hope you will take away some of the principles of Design Thinking and start to adapt them into your personal and professional routines.