Publisher : Bina Nusantara University
Course Language : English
This course is a light course that is easy to understand and fun to learn more. Promotion is something that is liked by most consumers, so as a consumer we are also definitely often curious about promotions, what promotions are, what is included in the promotion, why promotion is a fun thing for us as consumers, then what kind of promotion make consumers interested in buying a product, furthermore, interested in buying it impulsively. Why do you have to be impulsive? Yes, in short, producers and retailers are very fond of this consumer behavior, including in the context of producers and retailers in Indonesia, then what about impulsive behavior in Indonesian people, and what is the connection with promotions that are mostly applied by producers and retailers in Indonesia as a strategy in marketing its products in Indonesia. After studying this course, it is expected that students can find out about promotional tools, how to use them, the best time to apply them and of course they can determine who should be exposed to these promotional tools.