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Fundamentals of Marketing

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Publisher : Prof. Vijay Prakash Anand

Course Language : English

Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix - 4Ps of Marketing

4. Needs, Wants and Demand

5. Meaning and Imporatnce of Marketing Research

6. Consumer Behaviour

7. Market Segementation

8. Brand

9. Product Life Cycle

10. Advertising