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Getting Started with Constant Contact

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Publisher : Justin Lawrie

Course Language : English

Constant Contact was founded as “Roving Software” in 1995, setting up shop in a cramped attic in Brookline, Massachusetts. Back then, email was usually viewed as just a way for friends to communicate online. But our founders saw what it could be: a valuable marketing tool that would help small businesses level the playing field in the battle against big business.

You’ll Learn:
• Setting up your Constant Contact account
• Creating an email campaign and editing a template
• Branding your emails with your logo, colors and photos
• Creating content that people want to receive and read
• Importing your contact list into your database
• Getting new subscribers by adding sign-up boxes to your website and emails
• Tracking and interpreting your results
• Integrate social media sites, videos, and payment gateways in your emails