Publisher : Bina Nusantara University
Course Language : Indonesian
This course introduces the world of international business and how to conduct a business in different country. The students will have the opportunity to understand the terminology, theories, principles, models, and frameworks to explain why and how a company engages in international business. The course takes a managerial approach in providing an overview of the economic, social, environmental, political, technological and cultural dimensions of doing business across borders as well as the local and international parties that may impact the firm's success in its international business operations. Furthermore, the course provides an overview of the overall strategies companies can take, and the alternatives of operating business abroad as it faces global issues. The course based its core on how the business world has become globalized and borderless, by understanding this phenomenon from a managerial perspective it will help the study of modern business in a global context.
Please note that the language used in this course is Indonesian. We are working to translate it into English.