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Building a Content Marketing Team

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Publisher : Girijan Raghavan

Course Language : English

Course Description

One of the topic that is often overlooked while analyzing content marketing is building a content team for executing a content project.

We often go into minute detail while scrutinizing a process involved in a marketing ventures, but we tend to ignore   the quality and experience of a person who executes that procedure. We do not delve on the subject - who and what kind of a professional the person handling a marketing project should be, what qualities he should have and what should be his experience and other such issues.

For many of us these factors may not look interesting enough – BUT - these are issues which decide the success or failure of a project because these professionals are responsible for completing the project successfully in time and taking the company forward.  

In this course, I am focusing on this part of a Content Project and I am explaining what a brand is expected to do after completing an content audit process. This course explains in detail the steps involved in building a content marketing team for a brand from ideation to publication. 

This course will not only provide you details of the type of professionals required for a content project but it will also give inputs on the characteristics that different content professionals should have. I presume this will help you in learning and developing them for your betterment in the content field.