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Marketing of Postal Services

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Publisher : Hussain Syed Gowhor

Course Language : English

This course is particularly designed for the staffs of the designated operators of the member countries of the Universal Postal Union.

This course will be completed in five lectures. Lecture-1 will give an introductory idea on the marketing of postal services and its importance. Lecture-2, 3 and 4 will equip the students with the knowledge and skills required for successoful marketing of physical, financial and electronic services. Lecture-5 is the final lecture and will cover those topics not touched by previous lectures.