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Video Marketing Scholars - Mini Course / Orientation

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Publisher : Scott Morris

Course Length : 1 hour

Course Language : English

Description

Video Marketing Scholars (VMS) mini course is designed for entrepreneurs and business owners that are looking for ways to advertise their businesses without spending a fortune on advertising.

Video marketing has grown exponentially and is a major tool for websites, YouTube and social media marketing. As a result, VMS designed this mini-course to introduce students to video marketing.

VMS has determined that page one rankings on the major search engines begins with keyword research. This is the cornerstone of the course.

VMS teaches students:

  • How to use keyword research
  • Why you should create at least 100 videos
  • How to add royalty-free music to your videos
  • Why meta-data will help you achieve ranking success
  • How Google and YouTube influence ranking success
  • Why you will never get your videos ranked on page one if you don’t do 3 things

The keyword research alone would help any entrepreneur or business owner do extremely well on social media marketing too.

The Video Marketing Scholar course is primarily video driven. Many of the things we demonstrate on the videos are applicable to what every student needs to do to be successful with video marketing.

There are 6 videos in this VMS mini-course. Each video addresses a specific issue we have gotten from our students over the past 3 years. There is approximately 1 hour of video content available to students.

Video marketing should be a key component of any business owner’s arsenal. VMS has gone to great lengths to fill in the knowledge gaps about video marketing and spent three full years refining the topics covered based on the dialogue we have had with customers all over the world.

The value you will receive with VMS is incalculable.

Who is the target audience?
  • This course is designed for students looking to use video marketing for their businesses. Video Marketing Scholar has spent three years collating information from students around the world to address as many of the questions students have to be successful with video marketing. This mini-course is not meant for students that have high PageRank YouTube Channels or websites.
Requirements
  • Students will need to open a Google Adwords account in order to access the Google Keyword Planner. It does not cost anything to sign up, but Google will require a credit card. For the purposes of this mini-course, you can watch the videos and determine if you would like to sign up for Google Adwords. The main course walks you through keyword research in quite a bit of detail.