Publisher : Jennifer McCormick
Course Language : English
It's more than just usability testing! In under 1 hour, be introduced a variety of methods you can use to help you gain insights about your users - insights that are essential to designing and building a successful app, product, technology, or idea!
PLEASE NOTE this course does not provide deep practice exercises, but instead is designed as a brief, high level introduction on how to draw from a 'toolkit' of top user research methods.
Have you ever thought about doing interviews, surveys, or other kinds of research with users but don't know how to get started? Is it unclear to you which user research study method is best to use, when, and how? Don't have a lot of time? This is the course for you!
This course walks students through a variety of popular and effective user research methods to become familiar with, called 'the user research toolkit'. The course explains what user research is, the requirements for getting started doing a study, an outline of various study methods, how to select which study method is best to use based on a given product stage, question, or problem, and tips for how to get started doing your own study right away.
Take this course and you'll save you time and money by learning how to get started doing your own user study the right way, the first time!