Publisher : Brian Gray - Mark Tandan
Course Language : English
WHY THIS COURSE?
There are few other things that create a first impression and capture new leads the way a strategically designed lead generation landing page can. Many companies, some of them profiled within these pages, have seen their conversion rates and profits soar thanks to a properly created landing page.
But landing pages are about much more than just creating a simple design and slapping up an email subscription form or download button. They’re about carefully combining just enough persuasive content to get the reader’s attention, while combining it with an unbeatable offer and a “visually digestible” design.
But is it really that simple?
WHO IS THIS COURSE FOR?
If your site’s lead generation landing pages are suffering from poor pay-per-click performance, you’re not getting customers to click past the first page or you just want the absolute truth on what really works — today so that you can start optimizing, testing, tracking and reaping the benefits — this is the guide for you.
Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team who needs real insights that get results — you’ll love this guide.
HOW TO USE THIS COURSE
In the video lectures, we’ll break down the entire process of creating stellar landing pages from scratch. We’ll cover everything from what a landing page is and how it fits into your marketing campaigns, to troubleshooting and what actions to take if your landing page isn’t performing well.